OND Staff Report
The Diocese of Crookston’s website, located at www.crookston.org, relaunched in July with a fresh design and an interface that is more user-friendly. Added menu options and increased functionality for online giving, viewing the diocesan events calendar and consuming news published by Our Northland Diocese (OND) are main components that have changed on the homepage.
The site transformation is part of a larger strategic plan that began to take form after a diocesan communication survey was distributed to key stakeholders in 2016. The desire for both the Diocese of Crookston and OND to increase their digital footprint was expressed by nearly 70 percent of the clergy, parish staffs and key volunteers surveyed. This led to an expansion of OND’s digital offerings in 2017, as well as the beginnings of a diocesan social media presence on the platforms of Facebook, Twitter, Instagram and YouTube.
Goals of redesigning the site included more intuitive navigation features; multiple access points for safe and secure online giving; a direct menu to Safe Environment certification on the homepage; and easier access to resources sought out most frequently, including the events calendar, directories of contact information, official statements and news of the diocese.
The website redesign occurred in tandem with the transition of diocesan communication efforts moving from a management function to an office of the Bishop’s Curia, with Janelle Gergen assuming the role of Director of Communications, as well as Editor of OND. Gergen is in her fifth year of employment with OND and the Diocese of Crookston. Her credentials include a Bachelor of Fine Arts in Graphic Design from Minnesota State University, Mankato and a Master of Science in Communication from Purdue University, as well as nearly 15 years combined experience in marketing, publishing and parish ministry.
The mission of the Office of Communications is to create and deliver messages that are timely, coordinated, consistent and relevant to Catholics in northwest Minnesota. Increased oversight of diocesan communications allows for better integration of messaging across channels, such as the website, social media and news publishing.
CLICK HERE for a video tour of the updated site.